Top 10 brands of India

Here is the list of top brands of the second most populous and one of the largest economy in the world. India has many world renowned brands and has a strong presence in western countries too but this list rates the brands on its novelty, importance and obviously quality and respect among the Indian customers.

1. Amul

Amul is more than just a milk brand to the Indians. Its advertising campaign has always represented the common man's point of view on the serious national issues with a sense of beautiful humour. Amul has been ranked as the best brand from India.

Owned and marketed by Gujarat Co-operative Milk Marketing Federation (GCMMF), Amul has beaten all other Indian brands to notch the 89th position in a 'Top 1000 Brands of Asia' survey, conducted by Campaign magazine.

The July issue of Campaign, published from Hong Kong and Singapore, ranked Amul the number one among Indian brands.

The mascot of the brand is a cute little girl often referred to as "amul baby".

2.  Kingfisher Airlines

Owned by the flamboyant Indian billionaire, Vijay Mallya, Kingfisher is the leading Indian Airlines having presence in both low cost and premium services.

Kingfisher started its operation in May 2005 and has been ranked 5 star Airline by the independent consultancy research firm.

3. Big Bazaar

Launched in 2001, Big Bazaar started off with four stores in Calcutta, Indore, Bangalore and Hyderabad.

In a span of ten years, there are 148 Big Bazaar stores in 80 cities and towns across India.

Big Bazaar offers a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics and books.

Big Bazaar is part of Future Group, a wholly owned subsidiary of Pantaloon Retail India Limited.

4. ICICI Bank

India's largest private sector bank having total assets of nearly $91 billlion is one of the most respected companies of India.

Even during the economic recession, ICICI bank was among the only few banks in the entire world which got least affected and barely lost their any client.

5. State Bank of India

The State Bank of India is the largest Indian banking and financial services company (by turnover and total assets) with its headquarters in Mumbai.

The bank traces its ancestry to British India, through the Imperial Bank of India, to the founding in 1806 of the Bank of Calcutta, making it the oldest commercial bank in the Indian Subcontinent.

6. Airtel

Bharti Airtel operates in 19 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3G services.

Airtel is the fifth largest telecom operator in the world with over 207.8 million subscribers across 19 countries at the end of 2010.

It is the largest cellular service provider in India, with over 164.61 million subscribers at the end of 2011 April.

Founded in July 1995, Airtel also offers fixed line services and broadband services.

7. Cafe Coffee Day

Cafe Coffee Day, a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company, grows coffee in its own estates of 10,000 acres.

It is the largest producer of Arabica beans in Asia. ABCTCL is one of India's leading coffee exporters with clients across USA, Europe and Japan.

The first CCD outlet was set up in July 1996 at Bengaluru. Today there are 1000 outlets across India. Their tagline 'A lot can happen over coffee' became popular among youngsters.

8. Titan

Founded in 1987, Titan Industries is the world's fifth largest wrist watch manufacturer. Titan, Fastrack, Sonata, Nebula, Raga, Regalia, Octane and Xylys are the popular brands of Titan watches.

Titan is a joint venture between the Tata Group, and the Tamil Nadu Industrial Development Corporation (TIDCO).

Its product portfolio includes watches, accessories and jewellery, in both contemporary and traditional designs. It manufactures precious jewellery under the Tanishq brand.

9. Lakme

Lakme started as a 100 per cent subsidiary of Tata Oil Mills (Tomco), part of the Tata Group.

Lakme started making cosmetics for Indian women in 1952. In 1996 Tata sold off their stakes in Lakme to Unilever for Rs 200 Crore (Rs 2 billion).

Lakme has also set up Lakme Beauty Salons all over India.

10.  HDFC Bank

Founded in August 1994, HDFC Bank has 1,725 branches and over 5,000 ATMs, in 780 cities in India.

For the fiscal year 2010-11, the bank has reported net profit of Rs 3,926.30 crore (Rs 39.26 billion), up 33.1 per cent from the previous fiscal.

The total annual earnings of the bank increased by 20.37 per cent to  Rs 24,263.4 crore (Rs 242.63 billion) in 2010-11.

87% of Brands Plan to Run Twitter Ads : Survey

Eighty-seven percent of brand managers surveyed by the Pivot Conference plan to run a Twitter campaign in the next 12 months. The result appears to reflect the growing popularity of Twitter's Promoted Accounts, which are PPC ads designed to lift a brand's number of followers. Twitter's other major platform, Promoted Trends, costs $120,000 per day for an exclusive global reach.

Facebook, YouTube, LinkedIn, and Foursquare also received positive news from the report, which reflects the social media spending plans of 230 brand managers in attendance at the May 2011 event.
A staggering 98 percent of respondents said they'd run Facebook ads in the coming year; 81 percent plan to advertise on YouTube; and 65 percent will buy ads on LinkedIn.

Though only 16 percent said they had already executed a Foursquare campaign, 26 percent revealed they would begin testing the geo-social app during the next 12 months. However only 22 percent said they believe Foursquare's ad offerings are either "good" or "excellent."
Meanwhile, the study bore out other potentially meaningful data-points for the social media advertising niche. It found:

• 75 percent of brands call social advertising an ongoing program.
• 70 percent stated that their social advertising is integrated into a larger campaign.
• 70 percent use traditional media to drive engagement in social advertising.
• 84 percent encourage user involvement with social advertising campaigns.

Top 10 GLOBAL GREEN BRANDS of 2011

Toyota is again on the top of one more list. This Japanese Automobile giant is topping each and every list from "Most reliable brand" to "Greenest Brand".

The recent released list by the "Interbrand Network",analyzing different brands on the basis of their impact on environment and steps and initiatives taken by different companies to protect environment, revealed that Toyota is the greenest brand of 2011 followed by 3M.


They began with the understanding that 'green', or planet-focused, corporate citizenship efforts of the world's most valuable brands are the ones that are most likely to have the largest impact. As such, it was vital that the Best Global Green Brands ranking be based on the same publicly available data used for the Best Global Brands report.
The result is a comprehensive report of public perception of environmental sustainability ("green") performance and demonstration of that performance for the world’s most valuable brands.


The entire is listed below.

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GSK new eco drive

The recycling fundraiser, dubbed The Aquafresh oral care Brigade, encourages children and youth groups to collect and recycle old toothbrushes and toothpaste tubes, which cannot normally be recycled.

The consumer healthcare firm is working in partnership with upcycling company TerraCycle that will then create products such as pencil cases and pen holders out of the materials.

GSK, the leading FMCG company is on a new drive and innovative drive where they are are targetting kids.

GSK claims it is the first scheme of its kind in Europe and aims to teach children about resource conservation and recycling at the same time as oral hygiene.

For every product sent to TerraCycle children earn two points which can be redeemed towards charitable gifts for the school of charity of their choice.

The initiative will be supported by a PR campaign targeting national press, educational, women’s interest and parenting titles to drive awareness and encourage participation.

Rachel Deans, Aquafresh group brand director, says: “By encouraging good eco-habits at a young age, we can instill a lifelong drive to be more sustainable and responsible and by using familiar packaging like toothpaste tubes and toothbrushes, children can more easily understand the results of their actions.”

Luxury without a luxury brand : Hyundai

Quick, what comes to mind when you think “Hyundai“? Cheap, entry level small cars from South Korea? Good answer. Except that you’d be utterly wrong. Because Hyundai’s biggest achievement since first hitting U.S. shores in 1986 — and being constantly ridiculed — has been to redefine what a luxury car can be.

It’s all about the features — and the price

While Toyota (TM), Honda, and Nissan, respectively, created Lexus, Acura, and Infiniti to take on the luxury market, Hyundai did something entirely different. It developed a luxury vehicle, loaded with all the features found on much more prestigious cars, and priced it to move.

The result, the Genesis, put Hyundai on the luxury map. It was showered with media accolades after its debut in 2009, and even notched quite a few fans holding the absurdly exclusive American Express Black Card. The follow-up Equus was equally well-received.

What Hyundai achieved was the assembly of a luxury package, minus the luxury brand separation. When Toyota and Honda went upscale in the 1980s, they were concerned that their reputations for solid little cars wouldn’t fly among BMW and Mercedes owners. Hyundai proved that, a few decades later, luxury buyers were so well-educated that they didn’t need the separate brand.

Luxury as information

This is actually a pretty radical accomplishment. Prior to the emergence of the Genesis, luxury was about the perception of a package, with a fine example being the famous Lexus tagline, the “relentless pursuit of perfection.”

By 2009, however, luxury buyers didn’t need taglines to summarize a potential luxury experience. The Internet provided so much information on demand that they could see luxury as content. If it was there, the brand packaging didn’t matter.

Something similar is actually happening among traditional luxury carmakers. Both BMW and Mercedes are pushing their brands lower on the value chain, building and marketing smaller cars, at lower price points, that still have all manner of luxury features.

Contrast this with Toyota, which followed the same branding playbook when it created Scion, its youth brand, as it did when it concocted Lexus.

South Korean Leadership

As old-school car companies like General Motors (GM) have learned, it’s much easier — and more cost-effective —  to market one brand than it is to market five, six, or seven (GM shed Pontiac, Saturn, Saab, and Hummer when it exited Chapter 11 in 2009).

So rather than have Hyundai dealers pass luxury buyers off to the luxury division, they can now sell them a car that has the luxury “content” luxury buyers demand. The $60,000 Equus can live on the same sales floor as the $15,000 Accent. Simple.

Product versus brands

I think this trend represent a new high point in the transition from brands to products. It parallels Apple’s (AAPL) operation in consumer tech: cheap iPod Nanos share floor space in Apple stores with powerful desktop work stations.

What matters is that all the products are excellent. This is what the educated consumer demands. Because simply saying a car is luxurious just because it’s a Mercedes or a Cadillac, doesn’t fly anymore. The luxury customer knows what he wants. And if he can get it for $50,000 in a great product, the allure of the $90,000 vehicle from the established brand falls away fast.

Young Canada prefers social branding

The good news for SMBs trying to get their message out online?  Younger Canadians really “like” following brands recommended to them on social media like Facebook and Twitter.
The bad news? They’re also the most fickle when it comes to following those brands over the long term, according to a study by Ipsos Loyalty.
Of all the Canadian social media users polled, 49 per cent said they are influenced by such online endorsements of brands, companies or products. But a striking trend stands out when it comes to age: while only 40 per cent in the over-55 age group are swayed by “like” suggestions, a more prominent 56 per cent of those aged 18 to 34 say they are influenced by such recommendations.
Younger Canadians are also likely to follow more brands -- an average of five -- on social media than older Canadians, who follow an average of just one brand online, the study found.
It’s no surprise that younger Canadians are more influenced by such branding because younger people are simply bigger users of social media overall, says Rob Manne, vice-president of digital and creative strategy at the Toronto branch of global public relations firm Edelman.
“This (age) group grows up with social media being part of their lives and also interacting more with brands on social media,” says Manne.
The flip side is that Canadians 18 to 34 are also less loyal to brands on social media, with 41 per cent admitting they have “unliked” a brand, versus just 15 per cent of their older counterparts.
“Because (youth) are more likely to get involved (in social media) they’re more likely to be fickle. If you’re following a lot of brands and you don’t use them, you might think ‘Why don’t I check out some others?’” Manne says.
Is all of this brand flipping among youngsters due to ineffective marketing aimed at them on social media?
“I wouldn’t call into question (whether) the marketing isn’t conveying the message,” says Dave Pierzchala, Vancouver-based vice-president at Ipsos Loyalty. “I think it’s more the fickle nature of people who are younger and they’ve just grown up with this choice. It’s all something that for (older generations) was like being able to change the channel with a remote.”
To maintain any audience you attract on social media, “you have to give someone a reason not to flip the channel,” Pierzchala says.
The top reason cited by all study respondents for “unliking” a brand online was that they “lost interest” in it. Here are some tips for SMBs on how to grab – and keep – eyeballs of all ages focused on their brand.
Make it interactive: Some users are turned off if a company’s only presence on social media consists of obvious marketing messages or press releases, so make it more interactive instead of one-way, Manne suggests.
“(You) should be looking at social media as an always-on conversational approach as opposed to a marketing tool, treating it as if you’re having daily conversations relevant to your brand, but also relevant to your audience,” he says.
Some simple ways to be interactive include contests, giveaways, trivia and polls.

A Wal-Mart Brand for the Ages

So, do you fancy yourself as an expert on branding? You should have no problem with the following question, then. What's the biggest fast moving consumer goods (FMCG) brand in America?

The answer isn't Coke, Gillette or J&J - it's Great Value, Wal-Mart's own-label range. Thanks to its presence in every one of Wal-Mart's 4100 US stores, and the fact that more than 5000 stock-keeping units are sold under the Great Value label, it is the biggest grocery brand in the US by both sales and volume.

And it's about to get a lot better.

Wal-Mart has announced the conclusion of a year-long project to improve the appeal of its own-label line. The world's biggest retailer doesn't do anything on a small scale, and has conducted 2700 consumer tests to guide the overhaul. The result is a range of product introductions, improved formulations and fresh packaging.

It's a massive strategic operation, but one that was long overdue. Own-label success has never been one of the items on Wal-Mart's astonishing list of achievements. Currently, only 16% of its sales come from this area. That's well behind other US food retailers such as Krogers and Safeway, which attribute about a quarter of their sales to own-label products. It's even punier when contrasted with Tesco, which earns half its sales from own-label, and Aldi, where the figure is 94%.

That's why Wal-Mart, which typically hires from within, went outside the company and country last year to recruit Jack Sinclair, a Scottish marketer with Safeway and Tesco experience, to oversee the overhaul.

Traditionally, US consumers have exhibited greater manufacturer-brand loyalty than Europeans. Own-label sales in the US have consequently been limited to a national penetration of less than 20%. However, a slew of recent data now suggests that the global credit crunch is eroding US brand relationships in favour of own-label goods. According to market research group GfK, three out of 10 US shoppers are now 'buying more store-brand products' than they did a year ago, and 75% cite 'current economic conditions' as playing a big role in this decision. Nielsen says sales of own-label goods rose by 10% in 2008, a trend likely to increase this year.

Wal-Mart is also now better placed to offer a strong own-label line thanks to the recent successful revitalisation of its corporate brand. After years of exclusively communicating its low prices to consumers, the retailer has changed emphasis onto what those prices enable the US family to achieve. This subtle shift in positioning has enabled Wal-Mart to offer Great Value as more than simply a range of cheap, commodity products - they are equivalent-quality products which represent Wal-Mart's commitment to helping families.

Aside from brand differentiation, an improved Great Value also carries the more traditional own-label benefits. Despite lower prices, the reduced production costs and zero marketing expense of Great Value mean it will always deliver more profit per unit to Wal-Mart than the equivalent manufacturer brands. And as the penetration and market share of Great Value increase, the space and sales available to manufacturer brands are reduced, and Wal-Mart's already legendary bargaining position with suppliers is strengthened.

Too many people incorrectly call the past decade the 'age of private label'. The one that's coming will make that seem a very gentle introduction, and Wal-Mart will be in the vanguard of the 'great value decade' ahead.

List of Top Online Brands

Each quarter, General Sentiment releases its “Top Global Brands Report,” which ranks brands based on the dollar value of their online “buzz.”

What does that mean exactly?

General Sentiment measures these brands based on two criteria: impact value and perception value.

Impact value measures all online mentions of the brands and places a value on the overall level of discussion and exposure for the brand. Perception value measures the positive, negative, and neutral mentions of the brand.

Now that we’re caught up, here are the top 20 brands from the first quarter and the overall dollar amount of their “buzz”:

1. Apple - $952, 303
2. Google - $704,327
3. Microsoft - $522,769
4. Yahoo - $259,046
5. Ford - $251,683
6. Intel - $202,262
7. Toyota - $176,861
8. eBay - $132,569
9. Hewlett-Packard - $131,525
10. Sony - $129,700
11. IBM - $121,297
12. Nokia - $117,588
13. Mercedes-Benz - $110,782
14. Oracle - $108,570
15. Samsung - $94,831
16. Disney - $93,442
17. GE - $90,621
18. Starbucks - $74,647
19. Honda - $74,391
20. Goldman Sachs - $74,042

Rachel Weisz : new ambassador of Bulgari

British movie star and fashion model Rachel Weisz is now the new face of Italian luxury brand Bulgari known for watches, jewelry, accessories and fragrances.

More than Weisz’s Italian blood from her mother’s side, it was probably her sultry looks that match the brand image of Bulgari’s new perfume Jasmin Noir that bagged the deal.

The campaign, photographed by Mert Alas and Marcus Piggot, with the Bulgari lion is being described as having “a seductive and sophisticated boudoir-style aura”.

The Mummy star, stunning at 40, is shot in an elegant boudoir, broodingly caressing the Jasmin Noir bottle, draped in breath-taking Bulgari jewels.

Weisz, wife of James Bond star Daniel Craig, now joins Julianne Moore and Kirsten Dunst, Hollywood celebrities who have posed for Bulgari.

The commercials are expected to surface next month.

Procter & Gamble : Brands

Procter & Gamble has ranked fifth in the "Fortune's most admired companies of 2011". The New York headquartered FMCG giant has presence in almost all the major economies of the world. The company's brand portfolio ranges from soap to shaving creams to shampoo and many more household daily use products. Its brand portfolio has near about 40 brands out of which 23 are said to be having annual revenue of more than billion dollars worldwide.

Few of its billion dollar brands are-


Ariel is a brand of laundry detergent/liquid available in numerous forms and scents.In the late ’60s Ariel was launched to the world*. It was a time when individuals believed they could make a huge difference in the world—a time of challenge and idealism, of vision transformed into action. For Ariel, it was about imagination, determination, and technological empowerment freeing women from their traditional domestic role.

With its groundbreaking atomium logo, Ariel looked and sounded completely different from any other product on the market. It heralded the birth of the biological washing phenomenon, which liberated women from the hard work of hand washing. Ariel wasn’t just a new washing powder—it was a completely new idea and a miraculous new way of washing.

Gillette has been at the heart of men’s grooming for more than 100 years. Across the world, everyday men prepare to be their best. Gillette understands that when men look good, they feel good and they perform well. This means that grooming plays an increasingly important role in a man’s day.
For many men, shaving is at the heart of the grooming process—the razor is the key that unlocks their day. But today’s men are looking beyond shaving to skin care, hair care and body grooming. They are spending more money and time on grooming and are increasingly seeking information and advice to ensure they have the best products available to help them look and feel their best.
With the number of men engaging in facial and body grooming on a daily, weekly or monthly basis, one thing is clear: Men have carved out their own niche in the beauty industry and they demand products and services tailored to their specific needs.


Tide For over 60 years, tide has been caring for the clothes of American families and helping to provide the everyday miracle of clean clothing.In times of disaster people turn to the most basic of human needs—and one of those is clean clothes. The Tide Loads of Hope program provides relief by means of a mobile laundromat. One truck and a fleet of vans house over 32 energy-efficient washers and dryers that are capable of cleaning over 300 loads of laundry every day. We wash, dry and fold the clothes for these families for free. Because, as we’ve learned, sometimes even the littlest things can make a big, big difference.



Duracell is the world’s leading manufacturer of high-performance alkaline batteries. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles.

The Duracell name—originally coined as a shortened form of “durable cell”—is synonymous with innovation. The brand has made advances in single-use, renewable, and personal device-charging technologies, while marketing general-purpose flashlights and the advanced Daylite® LED flashlights.

Always/Whisper  the world’s leader in feminine protection, is dedicated to helping women embrace womanhood positively—from the very beginning of puberty through their adult lives.

The Always brand is behind some of the biggest innovations in feminine hygiene history, including the introduction of winged pads in 1985 and Ultra thin pads in 1990. Continuing its goal of improving women’s lives across the world, Always recently introduced Always Infinity, a pad made with a new-to-the-world material that enables women to have the magical combination of absorbency, amazing softness, and flexibility all in one pad.

Beyond period protection, Always touches women’s lives in other ways as well. A global puberty education program established by Always helps teach girls around the world about the important topics of puberty and development. The program reaches approximately 83% of fifth grade girls in the U.S.

Head & Shoulders Introduced in 2007, the proprietary zinc pyrithione (ZPT) formula in Head & Shoulders effectively targets the source of dandruff so men and women can feel confident that their hair looks great. With full lines of shampoos and conditioners, Head & Shoulders systems provide the dual benefits of achieving both a healthy scalp and great-looking hair. Offering ten shampoos and five corresponding conditioners, Head & Shoulders has a line to fit the needs of all men and women.

Head & Shoulders’ proprietary pyrithione zinc (ZPT) and hydra-mineral formula is an effective tool to control the growth and spread of M. globosa, helping to eliminate the fungus and ultimately promote a healthy scalp and great-looking hair.

Head & Shoulders is working hard to dispel the myth that dandruff is only visible flakes. The truth is that flakes, one sign of an unhealthy scalp, are a result of the body’s natural reaction to Malassezia globosa (M. globosa), the dandruff-causing fungus that lives on the scalp of 100 percent of the adult population.

Olay has a promise to women everywhere: “Love the skin you’re in.” It brings healthy, beautiful skin to more than 80 million women on five continents.
Women choose Olay over the competition because it offers strong performance at a good value. Eight out of 10 dermatologists surveyed at the World Congress of Dermatology said they would recommend Olay for the care of skin.
Olay was originally created by South African chemist Graham Wulff and his wife in the 1950s. They created the original Oil of Olay Beauty Fluid from a fusion of innovative science and a unique understanding of women, which remains the essence of Olay’s approach to developing a broad range of skin care products to this day.

Pampers is the world's top selling brand of baby diapers.For more than 40 years, Pampers has been helping to improve life for babies, toddlers, and the parents who care for them through a complete line of diapers, training pants, and wipes designed for every stage of baby’s development. As many of the researchers at Pampers are parents themselves, they take great care in developing products that benefit both mom and baby, and are committed to making a difference in babies’ lives.





Oral B Part of the Procter & Gamble Company since 2005, the Oral-B brand includes manual and power toothbrushes for children and adults, oral irrigators, oral care centers, and interdental products, such as dental floss. Oral-B manual and power toothbrushes are used by more dentists than any other brand in the U.S. and worldwide.

P&G is the only oral company with a complete product portfolio to keep smiles healthy and beautiful for life. With this vast array of products and support from dental professionals, Oral-B is armed to provide consumers with the confidence behind their smiles.












Wella Professionals has a strong heritage of outstanding leadership in the salon industry. For over 125 years, Wella Professionals has perfected the science and beauty of hair, working with scientists and colorists worldwide to drive innovation and inspiration for salon professionals. With extensive experience and a valued reputation worldwide, Wella Professionals redefines the standard in color and service. It does so with advancing technology that takes professional results to the next level with the passion and vision to deliver superior results that delight both stylists and their clients.

Wella’s union of artistic creativity and breakthrough product technology inspires international trends and ultimately fosters the stylist and client relationship to enhance the salon business. In the past year alone, Wella Professionals has relaunched both the permanent hair color line Koleston Perfect and Color Touch demi-permanent crème color. Koleston Perfect features the new Triluxiv technology with a gentler, conditioning formula, while the new Color Touch delivers more multi-dimensional color and luminosity through the highly advanced Light2Color Complex. Wella’s superior performance and expansive shade


Pantene focuses on providing customized hair care products. For more than 60 years, Pantene has offered consumers unsurpassed quality in state-of-the-art products that have exemplified serious hair care and a hands-on approach of achieving beautiful, healthy hair.

The Pantene name refers to panthenol, a compound developed in Switzerland in 1940. During experimental treatments to cure burns in WWII, panthenol was found to improve the health, elasticity, and moisturization of hair. Swiss drug company Hoffman-La Roche developed Pantene as a shampoo and launched in Europe in 1947.



Bounty offers varieties that match everyone’s needs for a paper towel. The strength and absorbency of original Bounty provides great value while allowing consumers to clean the mess with less*. Select-a-Size cleans the not-so-big messes with the same strength you love from original Bounty. For a cloth-like paper towel, Bounty Extra Soft is tough on messes, soft on faces. For light duty cleaning, Bounty Basic holds up for everyday clean ups. And for mealtime, Bounty Quilted Napkins wipe messy hands and faces with a soft touch.